Proclaim Your Culture: Use Words if Necessary

Highly successful companies know how to use organizational
culture as a competitive advantage.

These companies have discovered that their success has
less to do with corporate strategy, resources, and
technological advantages and more to do with values,
personal beliefs, vision, and actions that are consistent
with those values, beliefs, and vision.

However in some companies, the gulf between lip service
and action is painfully evident as the culture is “do as I
say, not as I do.”

Culture Test: If you didn’t use any words to describe
your culture and only assessed the actions and behaviors
of employees, do the day-to-day interactions of employees
with their peers and with customers represent the culture
that you want?

HR POINTER: Forget all the lofty words and phrases of your
corporate mission statement, vision, and philosophy. When
it comes to culture, actions speak louder than words. As
such, the single biggest determining factor as to the
culture that employees “live” on a day-to-day basis is the
actions of senior management.

Companies that are consistently high performers have a
culture that is “glued” together by 4 senior management
1. Set/Revise Direction
2. Gain Commitment for the Direction
3. Execution
4. Set a Personal Example.

We have created a one-page graphic that we call
Organizational Model for Financial Success. We use this
model with our clients to depict how the 4 leadership
activities are funneled through individual employee
performance to achieve bottom line results.

If you would like a PDF of this graphic, please contact
the Member-Partner who sends you our weekly HR
Tip-of-the-Week and he/she will forward the graphic to


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